Brand Marketing Manager

Sumo Group is one of the largest suppliers of end-to-end creative development services to the video games and entertainment industries. Comprising of veteran video game studios, an agile publishing team and an award-winning creative services studio, Sumo Group teams are delivering on ground-breaking projects across the globe. 
 
Sumo Group currently employs over 1,500 talented team members across 18 studios in the UK, Poland, North America and India. In the UK, Sumo Group received the top level of accreditation from Best Companies in 2021, receiving a 3* World Class Award and listed as one of the Best Large Companies to Work for within the UK. 
 
With a reputation for developing deep relationships with some of the world’s largest video game publishers, developers, platform manufacturers and entertainment brands, Sumo Group is dedicated to growing a sustainable business that provides security for its people, whilst delivering a first-class experience to partners and players.  
 
There are opportunities to join the central Sumo Group team across multiple disciplines including HR, Finance, Marketing, IT and Recruitment, with industry-leading benefits and a flexible working environment.

The Role @ Sumo:

We are seeking a skilled and strategic Brand Marketing Manager to lead our brand's marketing initiatives targeting all our audiences. The ideal candidate will possess a strong background in B2B marketing, brand strategy, with a proven track record working with business development teams and crafting compelling integrated marketing campaigns and content across all touchpoints. The Brand Marketing Manager will play a crucial role in driving brand awareness, engagement, and conversion for our Sumo Group studios.

About the role:

  • Strategy Development: Develop comprehensive integrated marketing strategies that incorporate various online and offline channels, including digital, social media, content marketing, events, and more. Align strategies with overall business objectives and target audience preferences.
  • Brand Strategy & Messaging: Refine the brand's messaging strategy, ensuring it aligns with our brand values, and target audience. Create clear, concise, and compelling messaging for various marketing materials.
  • Integrated Campaign Planning and Execution: Lead the planning, development and execution of compelling integrated marketing campaigns that convey our brand and value proposition across different channels, including digital, social media, print, and events.
  • Content Strategy: Work closely with the content team to develop compelling thought leadership content, case studies, whitepapers, and other materials that resonate with our priority audiences. Ensure a consistent message and alignment with the customer journey and pain points.
  • B2B Event Strategy: Collaborate with events team to develop business development event strategies, including trade shows, conferences, webinars, and workshops. Ensure effective campaign and content to drive attendance and engagement pre, during and post event.
  • Account-Based Marketing (ABM): Develop and execute ABM strategies to personalise marketing efforts for key B2B accounts. Collaborate with our Business Development team to create customised experiences that resonate with target accounts.
  • Brand Guidelines: Oversee the maintenance of comprehensive brand guidelines to ensure a consistent application across our studios, assets and materials.
  • Stakeholder Engagement: Collaborate with cross-functional teams, including Business Development and Recruitment, plus our internal studio stakeholders to ensure alignment and effective communication of brand initiatives.
  • Measurement and Analysis: Define KPIs for communication campaigns and analyse their performance. Use data-driven insights to provide learnings that will help refine future strategies.
  • Budget Management: Develop proposals with cost estimates and manage expenses to ensure budget parameters are adhered to.

    • We need you to have:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. Games sector experience is a plus.
  • Strong understanding of brand strategy, messaging, and integrated communications.
  • Exceptional written and verbal communication skills, with an ability to craft engaging and persuasive messages.
  • Proficiency in content creation, copywriting, and storytelling.
  • Familiarity with digital marketing platforms, social media, and email marketing.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Analytical mindset with the ability to use data to measure and optimise campaign performance.

    • What we offer:

    . Defined Annual Bonus Scheme
    . ULEV car scheme
    . Monthly allowance to spend on enhancing benefits        
    . Salary Sacrifice Pension
    . Flexible Working  
    . 21 days free-use holiday
    + your birthday off
    + 5 learning days including 1 volunteer day
    + a duvet day
    + Christmas shutdown from Christmas Eve to New Year
    + Bank Holidays
    + extra allowance accrued for longer service
    . Free dental insurance 
    . Life Assurance 4x Salary
    . Income Protection of 75% for 5 years           
    . Enhanced Mat/Paternity & Adoption pay
    . Employee Assistance Programme:
    . Help at Hand - Remote GP, Mental Health & Physio appointments
    . Free financial & home buying support consultations
    . Cycle to Work Scheme
    . Payroll Giving Scheme
    . Access to 4,000 Udemy Courses
    . Career Development Pathway  
    . Wrap Parties.
    . Project Completion Awards
    . Game/Creative Jams
    . Big Family Events
    . Studio social activities, e.g. running, board games, film, yoga, life drawing…
    . Prism – Sumo’s employee diversity focus group 
    . Free fruit and drinks in our studios
    . Employee Referral Bonus     

    Where do we stand on diversity? 

    At Sumo, we want to enable everyone to bring their full, authentic selves to work every single day. We acknowledge that the games industry is far from perfect and a global organisation with people all over the world, from all kinds of backgrounds, and know that it’s part of our duty to provide everyone at Sumo with a safe, accepting and affirming working environment. 
     
    We encourage and welcome applicants from all backgrounds. 
     
    More about Sumo Group: 

    Sumo Group is proudly founded on the pillars of Family, Security, Trust and Collaboration, and upon joining, our team members become part of a growing family of operating businesses around the world who strive to achieve wonder together. 
     
    Within the Sumo Group umbrella sits a myriad of outstanding studios and brands, including: Sumo Digital (and all subsidiary studios including The Chinese Room, Lab42 Games, PixelAnt, Red Kite Games, Atomhawk and Timbre), Secret Mode, and Auroch Digital. 
     
    Built on creativity and imagination, our staff are some of the most talented minds in the industry. We respect our colleagues, support innovation, show determination in achieving goals, take accountability for our actions, celebrate excellence and – above all – we have fun whilst doing so. 
     
    Recent releases and projects from Sumo Group businesses include: BAFTA-Award winning Sackboy: A Big Adventure, Apple Design Award winner Little Orpheus, Hood: Outlaws & Legends, Rival Peak, Hot Shot Racing, WST Snooker and Spyder. 
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